Shop Online Different Branded Products At Great Deals In North America

The psychology behind shopping for branded products merely satisfies customer ego. It marks the social status of the customer and financial standing in the society. Companies in every industry incur huge spending on creating brands and sustaining it in the market. The nature and effects of these expenses determine the trend of competition. For example customers relate Coke and Pepsi as a notable brand in beverage industry or McDonalds in fast food industry etc. The market has seen that those customers who are brand loyal identify it with good quality. They are reluctant to pay less and compromise on quality. So the tradeoff on buying branded items means spending more money for them.

To withstand competition branded companies need to penetrate the general market who cannot afford such high prices. Hence a new set of companies have come up with the virtual store concept where branded products are sold for a lower price to reach the not so rich clients. The law of economics explains that stores sell Beyond The Rack brands and earn a profit margin as they cut down the establishment cost and have to deal with warehousing, shipping and effective supply chain management.

The online company Beyond the Rack offers memberships to men and women who intend to buy branded products for discounted prices. They offer email offers, deals and specials year round of up to 80% giving an opportunity to the members of the brand conscious club an excuse to buy them. These special event deals are for limited time usually 48 hours which instigates the shoppers to buy before the time lapses. They understand the human psyche of shoppers of all demographics and cater to their needs accordingly. The store started in Quebec, Canada and has distribution centers in New York and Las Vegas.

Doing business is not all about earning profit and raising stakeholders’ income. The company also believes in its social responsibilities. It serves the community by promoting designer outerwear created by autistic patients promoting the Beyond the Rack brand named Spectrum Designs Foundation. A percentage of the sales are donated to the organizations that support creativity in such patients. The company also promotes new inventions of non significant businesses like Squishee, Rollie Eggmaster, artwork of The Brothers Hilderbrandt and Prolift. The branded celebrity designer dresses by singer Jessica Simpson and guide shoppers on spring fashion trends or bold fashion wear from Desigual. They also offer insignificant but helpful items sold on television and are major distributors of such products too.