Get Exclusive Styles in Trendy Shoes and Footwear Accessories That Are In Fashion

Shoes are an adornment of foot that protect the feet and enable flexibility of walking, running, jogging and other footwork on any terrain. A shoe store is a retailer for shoes and footwear accessories like shoelaces, socks, polish, horns, insoles etc. Building a brand for a product is about creating a market niche in the industry. It is also a means to promote the company and its family of other products in the market. A company brand stands for its name, quality and price. People are ready to pay a certain price for the brand which they will not for a similar product at a lower price. This brand loyalty is best used by the company Beyond The Rack based out of Montreal Canada with its operation spread around North American continent.

The store sells most popular brands for a cheaper price to cater to that individual looking for a great deal of customers who want to own branded items but cannot afford to do so for the price tag attached to them. The store meets demands of both women and men for clothes, shoes, and other home goods products. Footwear at Beyond The Rack sells shoes that are in style and meet demands of men and women of all ages. They offer flats, flip flops, beachwear, pointed heels, wedges, platforms, boots, sneakers and all kinds of sports shoes.

Footwear at Beyond The Rack includes all styles and modern trends in shoes and accessories. The store has a lot to offer in this category. Heels are iconic shoes that add style and are always in fashion. A jeans and T-shirt adorned by heels add class to a trend setting dressing for casual wear at night clubs and parties. Wedged heels rocked the world in early 70s and once again in late 90s. The television shows popularised the style in American channels and became iconic summer footwear with skirts, minis, and dress pants. Platforms have been in and out of style through time. They add sophistication and style to the look based on the mood and the place one is heading to. Riding boots were popularised by cowboys have been in style for a while. Sandals have always been a preferred choice for summers and beach parties.

Cannibalising is a multi brand strategy followed by the store to promote healthy competition among the other brands and maintain a good quality for a fair price. This policy offers a net gain for the store as a lower sale for one brand may be overcome with higher sale of another. Hence the store is covered from certain demand for one brand than another which may have lost its market share due to some event of news that motivated buyers into shifting to other brands.

Shop Online Different Branded Products At Great Deals In North America

The psychology behind shopping for branded products merely satisfies customer ego. It marks the social status of the customer and financial standing in the society. Companies in every industry incur huge spending on creating brands and sustaining it in the market. The nature and effects of these expenses determine the trend of competition. For example customers relate Coke and Pepsi as a notable brand in beverage industry or McDonalds in fast food industry etc. The market has seen that those customers who are brand loyal identify it with good quality. They are reluctant to pay less and compromise on quality. So the tradeoff on buying branded items means spending more money for them.

To withstand competition branded companies need to penetrate the general market who cannot afford such high prices. Hence a new set of companies have come up with the virtual store concept where branded products are sold for a lower price to reach the not so rich clients. The law of economics explains that stores sell Beyond The Rack brands and earn a profit margin as they cut down the establishment cost and have to deal with warehousing, shipping and effective supply chain management.

The online company Beyond the Rack offers memberships to men and women who intend to buy branded products for discounted prices. They offer email offers, deals and specials year round of up to 80% giving an opportunity to the members of the brand conscious club an excuse to buy them. These special event deals are for limited time usually 48 hours which instigates the shoppers to buy before the time lapses. They understand the human psyche of shoppers of all demographics and cater to their needs accordingly. The store started in Quebec, Canada and has distribution centers in New York and Las Vegas.

Doing business is not all about earning profit and raising stakeholders’ income. The company also believes in its social responsibilities. It serves the community by promoting designer outerwear created by autistic patients promoting the Beyond the Rack brand named Spectrum Designs Foundation. A percentage of the sales are donated to the organizations that support creativity in such patients. The company also promotes new inventions of non significant businesses like Squishee, Rollie Eggmaster, artwork of The Brothers Hilderbrandt and Prolift. The branded celebrity designer dresses by singer Jessica Simpson and guide shoppers on spring fashion trends or bold fashion wear from Desigual. They also offer insignificant but helpful items sold on television and are major distributors of such products too.